Why is our Firming & Toning Lotion only 98% Natural?

Sometimes we need to use synthetic ingredients to help with the formulation, we never use nasty ingredients, only safe ingredients for skincare. 
 
Ingredients affecting 100% Natural Claims and what they do:

Phenoxyethanol is a widely used synthetic preservative that has global approval for use in all cosmetic products in concentrations up to 1%. We stick to below this level. 

Ethylhexylglycerin is a synthetic skin-softening agent also used as a preservative, a carrier, or suspending agent for other preservatives such as phenoxyethanol.