What exactly are serums, and do I really need to use them in my skincare routine?
Serums, first and foremost, are skincare products that are designed to deliver higher concentrations of active ingredients deeper into the skin. Serums contain between double and triple the normal concentration of ingredients that you find in moisturisers and have much smaller molecules, often delivered in a lightweight texture to reach the skin cells that need the specific ingredients most. This allows serums to be much more targeted, providing faster and more apparent results.
Your skincare regime should include cleansing followed by applying your favourite moisturiser. Serums slot in between cleansing and moisturising, as they need to be able to penetrate the skin to deliver the high concentration of nutrients, and moisturisers inhibit this as they create a protective veil across the skin (hence why they should be last in your skincare routine). Applying a serum will prepare your skin for the richer texture of the moisturiser, allowing its nourishing and protective formula to seal your skin against daily aggressors.
You should choose a serum that will target your main skin needs. Our brand new Super Serums have been designed to be gentle on the skin, kind to the planet, and provide proven results within three key skin types.
Anti-ageing. 1% Retinol Serum, loaded with a high-strength, micro-encapsulated retinol complex, sinks deeper into the skin’s surface due to its innovative delivery system, filling and smoothing lines and wrinkles from within, as well as eliminating skin irritation and sensitivity.
Youthful Glow. 45% Vitamin C Complex, formulated using a unique combination of active and natural ingredients to reduce the signs of ageing as well as give an instant skin glow. Your skin will feel firmer, have a more even tone with a reduction in age and pigmentation marks.
Hydration. 5.5% Hyaluronic Acid Complex, contains four different kinds of Hyaluronic Acid to actively hydrate different layers of the skin as well as lock in moisture. Added Vegan Plant Collagen fortifies the skin barrier, smoothing and rejuvenating for younger-looking skin.
Smoother Eye Contour. Eye Rescue Serum infuses radiance into your skin with Cocoa Butter, Seaweed Extract and Grape Seed Oil for a lighter, brighter-looking eye contour. The formula fades dark circles, improves skin circulation and minimises fine lines and wrinkles.
The Pro Co. Serums have a very high concentration of ingredients, so less really is more - you only need a couple of drops underneath your moisturiser to begin seeing immediate results. Add one to your skincare regime and see the difference!